Podcasts can generate revenue by selling ads within their episodes. In general, the earnings of podcasters per episode vary greatly and are influenced by factors such as the size of the audience, the type of content they produce, and the monetization strategies they use. The amount is based on the average podcast ad rates per thousand impressions (CPM) for 30 and 60-second ads meaning that a podcast with over a million listeners may earn as much as $25,000 per episode. Podcasters can make a minimum of $180 per episode for a single 30-second ad or $250 for a 60-second ad. Pat Flynn of Smart Passive Income makes about $1.2 million a year.Chapo Trap House has nearly 35,000 patrons, which means it earns over $150,000 per month.The Tim Dillion Show has over 40,000 patrons and earns approximately $22,000 per month.The Dave Ramsey Show, with its 13 million weekly listeners, makes close to $10 million a year.The Joe Rogan Experience earns around $800,000 per episode and an additional $16,500 to $264,000 per month on YouTube.A podcaster with 10,000 downloads per episode may earn an average of $500 to $900 monthly.Įven though podcast earnings are not publicly available, here’s a ballpark of how much money popular podcasts make: Podcasters can make from around $700 a month to $13,000 or a couple of million, depending on the number of downloads and the type of revenue streams they’re aiming for. In doing so, they can better capitalize on their podcasting potential. Most successful podcasters make money by combining advertising with other strategies like subscriptions, premium content, or affiliate marketing. To become an effective podcast earner, it’s essential to understand how you can generate steady revenue. Also, podcast advertising revenue exceeded the $1 billion mark in 2021, and as per the latest forecasts, it will surpass $4 billion by 2024. Just for comparison, the total online advertising market growth rate was just 35%. Similar to how people make money on social media, podcasters partner with a company or organization in exchange for presenting advertised content.Īccording to research, podcast advertising has a 72% growth rate. It’s the most effective and widely used method, and according to forecasts, it will continue to be the number one revenue source for podcasters.
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